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On demand, occasion-based look planning, product suggestions with Amazon's platform.
January 17, 2018
By: Christine Esposito
Editor-in-Chief
Coty has teamed with Amazon to launch “Let’s Get Ready”—billed as a “new visual skill” designed specifically for Echo Show, Amazon’s first Echo device with a screen. The strategic choice of Echo Show and the Alexa voice service combines Coty’s focus on voice-driven beauty services with visuals, which are critical in beauty, said Coty. Let’s Get Ready brings on demand, occasion-based look planning fine-tuned by personal attributes such as hair, eye and skin color. The ...
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